DIGITAL MARKETING SERVICES

Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Social Media Marketing | Email Marketing

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McALLEN BASED DIGITAL TRANSFORMATION SPECIALIST

So, you have invested a good chunk of change in redesigning your website. Now, if your target audience is global, it has to compete with millions of websites to rank high on search results - when prospective Customers are searching for products and services.  If your target audience is local or regional or national, it has to compete with tens of thousands of sites to be found.

A good web developer or designer will optimize your website for search engines when setting it up. From then on, using analytics data such as Google Analytics reports help monitor and study the traffic trends. A website in and of itself can accomplish little. As an Internet Marketing and SEO Consultant - Digital Marketing Agency, I recommend giving a newly designed website about three to six months before undertaking in-depth SEO. In other words, study three to six months of Google Analytics data to formulate your SEO strategy.

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Search Engine Optimization (SEO) is the result of cumulative efforts by having a right mix of online presence and that takes expertise gained from experience.

  • What kind of content and frequency are needed to keep your site ranking high in search results

  • What spokes bring the most traffic - see below for HUB AND SPOKES

  • Deciding on what is the right social media platform for your business

  • Should you have eCommerce on a social media platform or on your own website or on a 3rd party platform?

  • What do all these terms mean and which one applies to your digital marketing strategy the most? Search Engine Marketing (SEM), Pay Per Click (PPC), Click Through Rate (CTR) Strategies, Landing Page Optimization.

  • Role of email campaigns for your type of business - as a revenue generation tool, as a Customer loyalty building tool, as a tool to keep your Customers informed

  • With today's ever changing landscape of online platforms, you need expertise for helping you decide the best choices for your online presence. Setting up a social media channel such as a Facebook account or Page or Group may seem easy as it seems as though it can be done in minutes. So can Instagram or Pinterest or Twitter or YouTube. But, in order to get the benefits of Search Engine Optimization (SEO) and engagement with your visitors, there is an efficient way of setting it up that only comes with experience. Hiring a digital specialist who is familiar with the intricacies of templates available based on your business type, what information to populate those templates with is a sound investment.

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THE HUB AND SPOKES

If you think of your website as the hub, the rest of your presence on and offline are the spokes. So, your social media presence, your business card that lists your website, online ads, print ads - essentially, anything that brings traffic to your website are the spokes. 

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SOCIAL MEDIA SETUP SERVICES

  • Works towards improving your SEO thereby helping you rank higher in search results.

  • Higher engagement with visitors.

  • Avoiding redundancy in sharing between different channels by correctly setting up interconnectivity.

  • Branding consistency across channels.

  • Intelligent use of tools provided by each platform.

  • Optimum use of your money spent when boosting posts or running ads as a result of the efficient way the social media setup is done.

Since 2020, with the Covid-19 Pandemic, we have seen both, Facebook and Google accelerate their online shopping options. Facebook with its Shops feature which also allows you to list products on Instagram and Google opening up its Google Shopping or Merchant platform for everyone. Need help setting those up with search optimization?

OTHER SERVICES

  • Connecting your website with your social media channel to track visitors and measure the efficiency of your ad campaigns on social media.

  • Running ad campaigns on your social media platform in order to get the maximum exposure and conversion at minimal costs.

  • Troubleshooting of existing social media sites.

  • Optimizing your content for Voice Searches; a fast-growing digital marketing channel, globally. Another growing trend is Visual Search whereby you just photograph an item of interest and the search engine (Google) returns information and offerings for the items. Are your products and services ready for Voice and Visual Searches?